Zionsville Goes the Whole Nine Yards for SB 2012


Valerie Swack and Ellie Brown are co-chairing Zionsville's Z-bowl Winterfest efforts during Super Bowl 2012.

Indianapolis will not be the only place bustling with Super Bowl madness this February. With over 150,000 people flooding to the Circle City, the suburbs are stepping up to shoulder some of the burden. These 150,000 people need places to stay, eat and entertain themselves—Zionsville is answering the call.

Z-bowl Winterfest, a four-day calendar of fun sponsored by the Zionsville Town Council will keep visitors (and locals) enthralled. The big game takes place on Sunday, February 5th, but fans will begin arriving several days beforehand. Winterfest activities will begin that Thursday the 2nd and continue until kick-off.

If the Z-bowl Winterfest is answering the call, then Valerie Swack is holding the phone. Valerie, a Zionsville town council member, co-chairs Winterfest with Ellie Brown and Ellen Butz, President of the Zionsville Parks board. Their hope is to benefit Zionsville by showing the nation what a great town it is—the economic boost shouldn’t hurt either.

“Ellen and I were talking about the Super Bowl a few years ago in Miami and thought we should do something for Zionsville to pull some visitors our way,” said Swack. “This is a true grass roots effort, but we pitched our plans to the Super Bowl Host Committee and they selected us as a Super Celebration Site. We’re pretty excited!”

The event’s website www.Zbowl2012.com features an extensive list of all the places to eat, shop, and event calendars for the four-day super weekend in Zionsville. This directory is sure to move visitors through out the city and hopefully spread the Super Bowl business wealth.

Z-bowl Winterfest boasts a variety of events. All ages will be roped into the festivities, as the menu is notably family friendly, a common theme in Zionsville. “It’s a natural fit,” added Swack in regard to the flavor of Zionsville and Z-bowl Winterfest. “We didn’t have to re-invent ourselves [for Winterfest] we are just doing what we do well.”

Starting on Friday, participants can go ice skating in Lion’s Park. Whatever the weather, it won’t get in the way of the synthetic ice rink that Z-Bowl is boasting. The rink is made out of an ice-mimicking polymer, so even if it is 80 degrees and sunny (a possibility with Indiana’s fickle weather), Winterfest will skate on. They’ve also prepared an 80’ dual toboggan run for the next day. This run has snow cannons ready to make faux flakes even if Mother Nature doesn’t.

The Walk & Roll Football Camp is one of the main events of Z-bowl Winterfest. This day camp is for children K-8 of all physical abilities. 200 children with and without special needs will get to play football alongside high school, college and NFL football stars. Taking a step in the philanthropic direction, Z-bowl Winterfest will be sending all the profits from this event to benefit more special needs programming in Zionsville.

Z-bowl Winterfest is an impressive attraction put on by a fabulous section of our city. It is sure to leave tourists and locals alike thinking great things about Zionsville. More information regarding Z-Bowl Winterfest can be found at www.Zbowl2012.com and their Facebook page. There is even a Z-bowl blog to cover all the preparation.

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This article was written by joewadlington

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