Modesty is Fashionable for Local Teens

In an age of trends and styles that make many parents cringe, one central Indiana group is working to change the image of the typical American teenager. Pure Fashion is an international organization for young women ages 14-18 that promotes the authentic dignity of women.

An eight-month training program culminated with a final fashion show on May 17 featuring clothing that is pretty but not provocative, trendy but still tasteful. Local models from the Fishers/Geist area included Claire Fisk, Avery Beiswenger, Dana Kravitz, Emily Guidon and Maddy Huber.

During this training program, girls learned about public speaking, manners and social graces, hair and make up artistry, personal presentation and much more.  The core principles are purity, authenticity, generosity, confidence, style and grace.

“So many girls (and their parents) tell us how refreshing it is to be able to be comfortable in their clothes and be proud of how they look and feel.  It has truly contributed to their self esteem and matures them in a healthy way,” says Mollie Smith, local Pure Fashion volunteer.

Fashions were provided by Macy’s, Carson Pirie Scott, JCPenney, Mary & Martha, Moxey and Modbe.  Entertainment was provided by Save the Youth drumline and recording artist Sarah Bauer. Girls from more than 10 area schools participated in the initial program.

After its inception in 1999 in small groups around the country, Pure Fashion is now nationally and internationally known and has been featured on Dr. Phil, Newsweek, Good Morning America, PBS, and several books, including a New York Times bestseller, “Power to the People” by Laura Ingraham.

For more information on how to get your teen involved in the program, visit www.purefashion.com/indy or www.pfindy.com.