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X103 radio's "Deuce" was chosen to represent the station and broadcast downtown at NFL Superbowl XLVI.

The NFL Superbowl XLVI is coming to central Indiana in February and one Geist resident and local radio DJ is super excited about the big game coming to town!

“Deuce,” as he is known on radio station X103 weekdays 2 p.m. – 7p.m., has been asked to join radio ro broadcast downtown during the big event. “I just think it is a once in a lifetime opportunity,” says the 41-year-old jockey who lives close to his favorite haunts – Scotty’s Lakehouse and Jonah’s market.

“I know ESPN does this kind of stuff all the time, but for me, this is a big deal and I’m glad to be part of it!”

Details have not yet been released, but “Deuce” knows he will be broadcasting in and around the “NFL Experience,” which is a huge playground of games, autograph sessions and guest appearances, all housed in the newly remodeled convention center.

Media from all over the world will line Georgia street and the downtown area starting about a week before the game.

Fishers/Geist is also part of the Superbowl fun as one of the 17 designated communities in central Indiana to play host to visitors with special events planned, as well as an information site for restaurants and transportation. Local cheer and dance groups have been making welcome videos for several area hotels and stay tuned for other Hamilton county announcements which will add to the excitement.

Local businesses such as Gallery 116 in Fishers are jumping on board with special offerings during the week leading up to the Superbowl. Other businesses in outlying areas will announce their programs in January as well.

Noblesville and Carmel are also designated super sites and will have information for visitors at welcome centers in the Arts & Design District in Carmel located at 37 E. Main Street and, in historic downtown Noblesville located at 839 Conner Street.

Most area hotels are booked and some area restaurants have been rented for corporate events.

Craig Toby with Hotel Indigo Inn in Fishers says they have been booked for months and their employees have been taking the online Super Service training program (offered by the host committee) to better handle out of town visitors.

“We’ve had many calls and visits about restaurants in the area, transportation options and meeting rooms for rent,” says Toby. “We are ready for them,” he Adds.

It is estimated that more than 150,000 visitors will be coming to central Indiana with an economic impact to the area of $125,000 to $400,000 dollars. Since the crowd will have to fan out from downtown, Hamilton County is one community working “super” hard to make a great impression.

So with thousands coming to central Indiana and millions watching on television, Central Indiana needs to put their best foot forward and offer a warm greeting to all, even if it is well below zero during the NFL Superbowl XLVI! One thing you can be sure of is Indiana will offer a warm greeting to all!

You can learn more about the Superbowl festivities and get involved by going to www.IndianapolisSuperBowl.com.

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