Recently, Allegra, a marketing support services company, has begun a significant “fleet graphics” project for Shane’s Outdoor Living & Landscapes. So far, two pickup trucks have been wrapped but the designs are underway for twelve vehicles in all, including eight dump trucks.
“Our main goal is to grow our client’s business,” says John Long, owner of Allegra, located in Castleton. “We can also do yard signage for Shane’s.” John and his wife, Doreen Long, share ownership roles with Allegra, a small business marketing company that specializes in quality posters, signs, banners, vehicles wraps, and more. Allegra, not only has production experts to assist in the design process, but it also has its own in-house services for graphic design, advanced printing, and mailing capabilities.
Have you seen the gigantic signage used for the start/ finish towers in the Geist Half Marathon? Allegra was responsible for designing and installing these remarkable towers and all the posters, banners and signs. John and Doreen have been loyal supporters of this charitable event since its inception five years ago.
John states, “One of our primary goals is to do business with local businesses in an effort to strengthen our local community. We are diligent in supporting businesses that support us. Through networking, we can help connect people together and refer business back and forth.”
So far, the results of installing fleet graphics on Shane’s vehicles have been optimistic. Shane’s Landscaping tracks incoming calls to identify where leads are generated and how customers have heard of the company. Several callers have reported seeing these newly embellished trucks with unique branding.
“The wrapped vehicles are like mobile billboards,” says Rob Delaby, president of Shane’s Landscaping. “This type of advertising represents marketing dollars well spent, signifying the main level of integrity of our brand name.” Rob views these vehicle graphics as a worthy improvement to the brand identity. He continues, “These wraps are like instant facelifts, eye appealing and attractive. The vehicles we drive are representative of who we are—much like the clothes we wear. It speaks to the same quality of the work that we do when we are out on a project.”
Together, Allegra and Shane’s Landscaping have established a relationship that reflects a win-win situation for both business entities. As the trucks driven by Shane’s Landscaping crew continue to drive around town with their sexy wraps, they are inevitably attracting plenty of stares and interest. Not only are these branded machines marketing for their own prestigious company, but they are also indirectly advertising for the very business that created the custom vehicle graphics. Each market supports the other, either by referring new customers or by promoting word-of-mouth advertising.